Field Notes · Quiet Bloom

August feels like roots down, shoots up - all quiet effort, finally ready to show itself and it’s arriving with a soundtrack to carry us through the month.

Field Notes is a creative series from Between Seasons, sharing a monthly dispatch from the Butter Field studio - part mood board, part growth journal. A glimpse behind the scenes at what’s blooming, what we’re learning and the quiet rhythms shaping change beneath the surface.

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August sits deep in winter - cold air, wet ground and that quiet stillness before the world begins to stir again. Yet beneath it all, I can feel a subtle shift, like the first stretch of roots under the soil, or the faintest light lingering longer in the evenings and arriving a little earlier each morning.

July moved slowly in that heavy, muddy way - deliberate and weighted, every step careful and intentional. I’ve been planting seeds, tending to foundations and waiting for the first signs of bloom.

But August feels different. There’s a gentle release of pressure, a sense that all of this quiet effort is about to show itself. If July was my becoming, then August is my blooming.

Butter Field is in that season too: roots down, shoots up, petals almost here. The quiet work of building - aligning, shaping, preparing - is starting to hum with movement, as if everything beneath the surface is finally ready to rise.

What’s Growing?

Everything feels right on the edge of blooming - so close I can see the petals.

• I’m finalising Butter Field’s full website, mapping out the layered offerings for different audiences. The vision feels clear now, even if not everything will be live at once.

• Influence Archetypes are nearly ready to launch - the first step in helping sustainability professionals influence with clarity and confidence. Stay tuned.

• The Brand Impact Audit - step one of (what will be) a Butter Field signature offerings, the Groundwork Series - is almost here. It’s designed for small, purpose-led brands looking for expert guidance steering their sustainability work, without the consultancy price tag.

Things are moving slower than I once imagined, but each step feels intentional - roots deepening before the bloom.

Studio Soundtrack

Dope Lemon’s Golden Wolf has been on repeat - it somehow feels trans-seasonal -fitting for both a sunny summer brunch or a quiet winter evening working with a hot cup of tea. August’s soundtrack is all about mellow energy with sparks of light.

Note to Self

Every quiet step matters. Every meeting scheduled, idea clarified, or insight shared is part of the build. Consider this your reminder to keep showing up, and trust that the nest will come together in time.

Reading & Reflections

I’m still slowly making my way through Thinking, Fast and Slow - and I do mean slowly. It’s dense and technical in parts, but every chapter sparks ideas about decision-making, influence and the balance between instinct and strategy.

This month, I’m layering in something new for my listening walks and late nights: a podcast I just discovered called The Sustainability Communicator. I haven’t pressed play yet, but it’s queued up for August - a resource for exploring how brands navigate the nuance of sustainability storytelling without slipping into greenwashing danger zones. I’m curious to see how it might spark new ways to align Butter Field’s work with the evolving conversations in the field.

💬 Have you listened to this podcast? Tell me your must-listen episode if you have.

What’s Coming Up?

Here’s what’s unfolding this month:

• This month’s How I Did It interview welcomes out first guest to share their story of influence

• A call-out for 1-2 brands to test and provide feedback for the Brand Impact Audit workflow - get in touch if that’s you…

• The Influence Archetypes Field Guide to help you decode your stakeholders

• Consistent community building across Butter Field’s socials

If you’ve been waiting to work with Butter Field, the first petals are just about to open.

Until September, I’ll be trusting the roots I’ve planted and tending to what’s ready to rise.

Rooting for you always,